I am a product development and marketing leader that loves bringing the right products to market
Companies I’ve Worked With
My Expertise
Product Development
Creating a breathtaking product isn’t about building as fast as you can. It’s about listening as closely as you can. When you intimately understand the pain your customer is experiencing designing elegant solutions becomes nearly effortless. The key is developing a deep empathy for your audience.
Product Marketing
Where does your product fit in the marketplace? This is the quintessential question that drives the best marketers. Who is your target persona? What problem does your product uniquely solve? Understanding the answers to these questions will help you properly position your company to win.
Go-to-Market Strategy
Letting the world know that you exist can be the most exciting, and scariest, part of launching. With artfully targeted messaging, thoughtfully selected communication channels, and a zest for measured experimentation you can begin to accelerate growth and gain traction.
Customer Acquisition
Getting from zero to your first paying customer is a monumental feat. It requires patience, tenacity, creativity, and grit to convince someone to try something they’ve never done before, and to spend their hard earned dollars doing it. Your first few sales are the hardest and it all starts with one.